As an accountant or firm of accountants you may be looking for a designer to build a website for you and have probably looked at several local website designers who all claim to be able to build you an accountancy website that meets you needs. If you are looking for some ideas for your website, then you can find lots of ideas for accountants websites by looking at search engines such as Google, Bing, and Yahoo.
This article is possibly going to make you think again about both your requirements and who to use.
The author has had over 12 years experience of building web sites and has covered a wide range of industry sectors, including engineering, high tech, telecom, cleaning companies, conference and AV services, retail and even financial companies, Most of these have been small businesses but there have been the occasional large business even up to a multinational timber reseller. However when it comes to web sites for accountants he is of the opinion that you need to go to a specialist.
Why is this? I hear you ask
Think about it, as an accountant you are expected to give good advice to your clients, you need that advice to be accurate & up to date and most of all the advice must be professionally sound. Now then, what if your website could contain this advice (obviously on a general basis) and you didn’t have to update it your self or pay your designer to update it. How about if things like budget commentaries were on your site within hours of the chancellor making his statement.
All of this gives you an edge in marketing your firm over those accountants who only have a static site that just effectively says “we are accountants” or those accountants who have to write their own updates and either publish it on their website or pay the designer to do so (when he/she has a moment to make the changes).
All of this could be done automatically, leaving you to get on with the fee earning activities that you should be working on.
You could even tie these updates into sending out the information by email directly to your clients as soon as it becomes available.
By using a specialist firm that builds websites for accountants you bring all these benefits for, what is often, very little more than it would cost you to have a local designer build and update the site for you. PracticeTrackOnline are one such specialist and the author has been impressed by their creations in the past.